Sponsoring · June 8–11, 2026 · Marriott Marquis, San Diego, CA
FinOps X 2026 is the largest gathering of FinOps professionals in the world — four days of keynotes, practitioner-led sessions, chalk talk workshops, and networking with 2,500+ cloud financial management leaders. If you work in FinOps, this is the event that sets the tone for the year.
Finout is proud to be a sponsor. Here's what you need to know about the conference — and what we'll be bringing to San Diego.
What Is FinOps X?
FinOps X is the annual flagship conference of the FinOps Foundation, the non-profit organization that defines the standards, certifications, and community behind the FinOps discipline. The conference brings together FinOps practitioners, finance leaders, cloud architects, and technology vendors to share real-world experiences, debate best practices, and advance the discipline.
In 2026, FinOps X returns to San Diego for what is shaping up to be the most substantive program yet — reflecting a discipline that has fundamentally expanded in scope and strategic importance.
Why FinOps X 2026 Matters
The State of FinOps 2026 report — based on 1,192 respondents representing over $83 billion in annual cloud spend — paints a clear picture of where the discipline stands heading into this year's conference:
- 98% of teams now manage AI spend, up from just 31% two years ago. FinOps for AI is the single biggest priority across the community.
- FinOps has expanded well beyond cloud. 90% of teams now manage SaaS spend, 64% manage licensing, and 57% manage private cloud. The discipline is no longer a cloud cost function — it's a technology value function.
- 78% of FinOps teams now report to the CTO or CIO, reflecting how far the function has moved up the org chart. Practitioners with executive engagement show 2–4x more influence over technology selection decisions.
- Optimization is no longer enough. The focus has shifted from reducing cost to demonstrating value — through unit economics, AI ROI quantification, and shaping technology investment decisions before commitments are made.
These themes run directly through the FinOps X 2026 agenda, making this year's conference as relevant to finance and engineering leadership as it is to FinOps practitioners.
What's on the FinOps X 2026 Agenda
The full agenda is live and spans four days of content across keynotes, breakout sessions, chalk talks, and lightning talks. The program is organized around the priorities identified in the State of FinOps 2026 report:
FinOps for AI — Managing AI spend, allocating token-based workloads, quantifying ROI, and governing agentic systems that can multiply consumption without warning.
FinOps Scopes — Extending FinOps beyond cloud to cover SaaS, licensing, data platforms like Snowflake and Databricks, and on-premises infrastructure.
Adopting FinOps — Driving org-wide accountability through federated models, embedding cost awareness earlier in the engineering lifecycle, and scaling FinOps without scaling headcount.
Optimization for Value — Moving the conversation from cost reduction to technology value — unit economics, business outcome alignment, and influencing technology selection at the executive level.
FinOps-Enabled Executive Decisions — Equipping CTO, CIO, and CFO stakeholders with the visibility and frameworks they need to make faster, better technology investment decisions.
Pre-conference training and chalk talk workshops on June 8 offer additional depth for practitioners looking to go further on specific topics, including FinOps for SaaS, AI for FinOps, FOCUS implementation, and the FinOps Framework itself.
FinOps X 2026: Dates, Venue & Registration
Dates: June 8–11, 2026 Venue: Marriott Marquis San Diego Marina, San Diego, CA Registration: x.finops.org/register
Pricing:
- General Attendee: $1,999
- Practitioner / Member Organization: $999
- Group discounts available for groups of 3 or more — email x@finops.org
Finout at FinOps X 2026
The conversations happening at FinOps X this year — about AI cost allocation, data platform governance, unit economics, and driving FinOps adoption across the organization — are exactly what Finout is built for.
Finout is the enterprise FinOps platform for teams that have outgrown their current tooling. As cloud environments grow more complex, AI workloads multiply, and FinOps remit expands into new technology categories, the need for a single, accurate, and adaptable platform becomes critical.
Finout delivers 100% cost allocation — including shared costs and untagged resources — through instant Virtual Tags that can be updated without engineering pipelines. MegaBill unifies spend across AWS, GCP, Azure, OCI, Kubernetes, Snowflake, Databricks, and Datadog into one source of truth. Unit economics gives finance and engineering teams consistent, trustworthy numbers from the same platform — eliminating month-end reconciliation.
We will also be hosting a customer breakout session on Wednesday, June 10 — details to be announced.
And if you're joining us in San Diego, don't miss FinOps After Dark — Finout's most anticipated FinOps event is back at FinOps X 2026. Register here.
One platform. Every team. Complete control.
Built for the complexity, speed, and ownership demands of modern cloud and AI environments

