Hunters’ FinOps Visibility Challenge:
Hunters required an intuitive platform to supply the company’s leadership with cloud cost clarity. They required a solution capable of consuming their multi-tenant, cross-platform cost data using a self-serve model. The C-level executives needed full cost visibility to make business decisions based on their infrastructure costs – without draining their engineers’ time.
During the last couple of years, the Cyber Security sector in general – and Hunters especially – have experienced tremendous growth. As Hunters scaled up the number of cloud services they rely on, the complexity of their infrastructure has grown accordingly.
Hunters’ primary service offering requires working with enormous datasets. Their cloud infrastructure comprises AWS with Snowflake handling the big data. This architecture enabled Hunters’ to scale rapidly and support data-heavy customers.
However, this architecture also required that the Hunters DevOps and Finance teams (including the CTO) invest significant time and attention to understanding the incoming invoices. The huge variations between different clients’ cloud usage meant the profit margin changed dramatically according to each client’s usage. Yet no one could identify which client was responsible for the changes in the invoice’s bottom line.
As the usage grew, each month ended with a hefty invoice that created more questions than answers. For example, questions like "Why did our cost grow by 5%?" or "Is client X still profitable?" remained unanswered. Also, this issue expanded over time – as the usage grew, the risk of losing cost control grew with it.
And so, in mid-2020, Hunters sought a better FinOps solution to their cloud cost challenges. Hunters’ initial solution, AWS Cost Explorer, wasn’t a great fit. It lacked essential features and offered poor granularity. Most importantly, Cost Explorer couldn’t allocate Hunters’ cloud spend, not even within AWS (not to mention AWS and Snowflake).
Hunters applied CloudHealth and Snowflake’s cost tools to access the data and exported their results into Excel files for analysis. This method, however, did not solve all Hunters’ problems:
“Every day, I opened Cloudheath and Snowflake billing and spent hours exporting to Excel and calculating metrics. Now I get it all, with one click, on the Finout dashboard.” Tomer Kazaz, Hunters’ Co-Founder and CTO
- - CloudHealth couldn’t provide precise cost allocation for Hunters’ multi-tenancy environment, which leveraged AWS and Kubernetes. Moreover, it didn’t support Snowflake.
- - The time it took to export and report on the data was significant. That meant they could only monitor charges once a month.
- - Due to the manual work within Excel, there was a constant concern that the numbers were not accurate or that they were already obsolete by the time they were delivered.
- - The Excel report didn’t give the decision-makers all the information they needed, nor could it be quickly changed or expanded.
- Why Finout?
Finout finally allows the team to look at their cost bills from a business perspective while also supporting their FinOps needs to constantly improve their cost optimization solutions – with no extra engineering hours required.” Tomer Kazaz, Hunters’ Co-Founder and CTO
Finout is built by engineers that suffered the exact issues that Hunters faced. This is why Finout elegantly addresses FinOps’ and DevOps’ cost demands in modern cloud environments. Finout proved to be Hunters’ ideal solution.
“Finout is the only place I can attribute both AWS and Snowflake to my customers and understand how my gross margin is behaving over time.” Tomer Kazaz, Hunters’ Co-Founder and CTO
The benefits of Onboarding Finout’s Cloud Observability platform
Hunters gained a single platform to manage all their cloud costs (AWS, K8s, and Snowflake). Finout enabled Hunters to slice and dice their infrastructure costs using various business KPIs. This created full visibility over the desired Unit Economics: achieving an accurate and automatic cost-per-customer view.
“I can now put my business metrics and application metrics on top of my usage, so I can understand immediately the efficiency of my cloud spend.” Tomer Kazaz, Hunters’ Co-Founder and CTO
The cost-per-customer view alone changed the way Hunters operates in the cloud. Before Finout, Hunters could only monitor absolute cost in several different systems.
After Finout’s implementation, the level of cost observability has reached a point in which each anomaly for any business KPI, or a change in a customer’s usage, can be monitored and reviewed almost in real-time – ensuring that their cloud cost growth is healthy and based on a client’s or the company’s needs.
"When onboarding a new client, I’m calm as I know exactly how much they cost me in real-time and understand what’s the best pricing offer I can give them - there isn’t anything like that in the market.” Tomer Kazaz, Hunters’ Co-Founder and CTO
Today, Finout enables Hunters to maximize their business value by helping Engineering, Finance, Dev, and Sales teams to collaborate on data-driven spending decisions daily, practicing FinOps Disciplines and saving tens of thousands of dollars.
"It’s amazing to see all the departments in Hunters talk about Finout as an integral part of their decision-making process within such a short time of integration.” Tomer Kazaz, Hunters’ Co-Founder and CTO
And, this is only the beginning; Finout is rapidly becoming a go-to platform for any part of the company that needs to determine strategy, from development and deployment to buyer persona metrics and budget forecasting.
“We use Finout constantly to evaluate new use cases decide on our approach in growing into new markets and developing new features.” Tomer Kazaz, Hunters’ Co-Founder and CTO
Hunters are excited to see what they can achieve now that their cost visibility has been unleashed.
Interested to understand how Finout can solve your cloud cost challenges? Click here.