For years, the AI conversation was all about “Can we build it?”
Now the question is, “Can we afford to run it?”
The companies I talk to aren’t struggling to get models into production anymore — they’re struggling with what happens next. That first successful AI feature launch feels great… until the first full month’s bill lands. Then the real conversation begins.
Here’s the truth: AI costs aren’t one big, mysterious number you have no control over. They’re made up of two very different beasts, and each needs its own FinOps playbook.
The first is training — the massive, one-off GPU marathon where you teach the model what it needs to know. The second is inference — the countless, ongoing moments when the model actually does its job. One feels like a capital investment, the other like a utility bill that never stops coming.
If you don’t separate them, measure them, and manage them differently, you’re not doing FinOps for AI. You’re just paying the bills and hoping for the best.
AI economics come in two flavors: training (the one-off, but massive, GPU-intensive job of creating or fine-tuning a model) and inference (the never-ending meter that runs every time someone uses it).
Training is a CapEx-like hit — rent hundreds of GPUs for a few weeks and you’re looking at a bill that can cross into millions. Inference is OpEx — each query, each token, each API call adds to the tab. For popular AI services, inference spend can quickly dwarf the original training cost.
That means both need the same scrutiny. Optimizing only one side of the equation is like negotiating a great price on a sports car and then ignoring the cost of fuel.
Here’s where strategic FinOps comes in:
Once a model hits production, inference spend becomes the silent killer. The more successful the feature, the bigger the bill.
FinOps for AI is about visibility and levers. Measure cost-per-model and cost-per-query. Use that data to make trade-offs in real time. Stop thinking of AI as “R&D magic” and start treating it like any other service: it has a price, and it needs to earn its keep.
The winners in this space aren’t the ones with the biggest models. They’re the ones who can deliver business value while keeping both training and inference spend on a leash. AI is moving from “move fast and break things” to “move fast and don’t break the bank.”